Career
Throughout his legal career, Mr. Serra has built a reputation on a respected principle: treating every client as a person whose story matters. Over the past decade, from confronting big banks to challenging the government, Serra stands firm in his convictions.
With more than 1,500 litigated cases and over 30 jury verdicts, he is known for thorough preparation and for challenging corporate systems that reduce individuals to case files instead of human beings. Serra’s commitment to exceptional client service extends to embracing innovative tools. He has taught courses on artificial intelligence in legal practice management, believing that technology should enhance, not replace, the personal attention every client deserves.
Trained in the Entrepreneurial Operating System (EOS), Serra blends structure with creativity to lead effectively. He believes managing a firm is about scaling predictably, without sacrificing quality or client care.
Whether leveraging technology or leading teams, Serra’s greatest strength is his results-driven approach. He empowers his team to manage every case in a way that strengthens the firm’s reputation, honors the trust of referring attorneys and their clients, and will reinforce K|U’s tradition of excellence in protecting clients’ futures.
Background
Manny Serra was born and raised in South Florida. His parents are his heroes. His wife and kids are his world. He is actively involved in the sporting community. When he is not in the office you can find him playing pick-up games at a local field, court, or course – name a sport and he plays it. He is grateful to all the people who have supported and continue to support him in his journey.
