At just 18 years old, Israel was an award-winning painter, sculptor, and photographer. He was a well-known and much-loved graffiti artist. “He lived for his art,” his dad said. “And he died doing it.”
Israel was shot with a Taser by police. He was shot in the chest as police are instructed. It was unclear why he died. Massive news coverage implied that Israel was on drugs at the time. His family couldn’t understand what happened. They wanted answers, and they wanted to defend Israel’s reputation.
Israel’s family found Kelley | Uustal.
K|U defended Israel in the press and got the truth out about who this sensitive artist had really been.
And K|U discovered documents and studies showing that the “less than lethal” Taser can become deadly when it hits the chest.
K|U asserted that police should never be taught that a “less than lethal” device is safe to use on the chest when it is not. K|U discovered evidence that Taser knew the danger but hid it from the police.
Taser resolved the case.
Israel’s family started a skate company, fulfilling one of his dreams. The skateboards are beautiful works of art, and as his sister Offir says, “Israel lives on in each one.”
That’s what Personal Victory looks like to Israel’s Family.
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“An artist, a dreamer, a connoisseur of the world, of life and art… but his dreams were extinguished.”
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