Kelley Uustal Trial Attorney
January 3, 2024

Uustal & Pierson Quoted in Recent DBR Article

Celebrities Opt for Legal Battle to Safeguard Their Brand

In a recent article published by Daily Business Review, John Uustal and Cristina Pierson are quoted discussing a steady rise in celebrities vigorously defending their brand through litigation. Notable figures such as Flo Rida (Tramar Dillard), a renowned rapper, have successfully taken their cases to juries, resulting in substantial victories. The accomplished duo secured an $82 million settlement for Flo Rida, who filed a lawsuit against energy drink maker Celsius Holdings Inc.

According to Pierson, celebrities are growing willing to protect their brand and pursue legal action when they feel wronged. This shift indicates a return to the courts, with more celebrities placing trust in their legal representation and actively taking a stand.

DBR lauded Uustal and Pierson’s track record, saying it speaks for itself. In a widely publicized case against Strong Arm Productions USA Inc., representing Flo Rida, Uustal successfully argued that his client’s claim was valid and deserved the attention of a jury trial. This bold move demonstrates the increasing readiness of celebrities to embrace the potential litigation risks.

As the legal landscape constantly evolves, Uustal and Pierson stand at the forefront, providing exceptional representation to celebrities seeking to protect their brand and rights through the judicial system. 

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