Tramar Dillard— better known as Flo Rida — filed a lawsuit against Celsius in Broward County circuit court last week, demanding unpaid compensation under two endorsement contracts. The plaintiffs include Dillard, his company Strong Arm Productions USA, and D3MLicensing Group, a Wellington-area company involved in arranging the endorsement deal.
Dillard is represented by the Fort Lauderdale law firm of Kelley | Uustal Trial Attorneys. His attorney Cristina Pierson said in a brief statement to New Times that the musician “opened doors in many different ways” for Celsius, providing the brand with legitimacy that helped secure national distribution deals.
“There’s no question he was instrumental in bringing success to the company. He had the international star power,” Pierson said. She declined to say how much Dillard is owed.
Celsius Holdings has not responded to a request for comment via email. Calls to its corporate office in Boca Raton were not answered.