Phillip Morris Pounded with $300,000,000 Verdict

Within hours of closing arguments, a Broward Circuit Court jury returned a verdict of $300 million against Philip Morris USA in favor of Cindy Naugle. Ms. Naugle, who quit smoking in 1993, picked up her first cigarette in 1968 at the age of 20 because she thought they would make her look more mature. She explained that had she known then what Philip Morris and other cigarette manufacturers already knew – that nicotine is a highly addictive drug and that cigarettes could cause serious health problems – she never would have started smoking.

After trying to quit without success for decades, Ms. Naugle, now 61, must travel in a wheelchair with 24-hour oxygen due to her emphysema. Although she accepted responsibility for her decision to start smoking in the first place, Philip Morris refused to admit its role in causing her illness.
Ms. Naugle was finally able to quit smoking in the early 1990s when the nicotine patch became available, but the damage was already done. “Cindy spends every minute of every day as if she were drowning,” said her attorney Robert W. Kelley. According to Attorney Todd Falzone, who also represented Ms. Naugle along with Attorney Todd McPharlin, “The jury saw her condition. We think that they felt it. She needed to rest for five minutes to catch her breath after making the 7 step walk to the witness stand.”
This lawsuit is one of many that have followed the 2000 verdict in the class action lawsuit Engle v. R.J. Reynolds Tobacco Co, in which the Florida Supreme Court decertified the class, allowing individual plaintiffs to file lawsuits against Big Tobacco companies. Ms. Naugle’s verdict is by far the largest to date among these Engle Progeny cases.

According to Mr. Kelley, Americans are fed up with corporate misconduct and fraud. “The cigarette companies managed to hide the truth about their product for a long time, but the truth is out now. And when the jury finally hears the truth about what these companies knew and when they knew it, they almost always side with the addicted smokers, most of whom started smoking as teenagers before there were any warning labels on cigarette packs.” Kelley predicts the industry is in for a long series of losses because “most Americans are fed up with corporate fraud and misconduct.”

The verdict included $56.6 million for Ms. Naugle’s pain and suffering and for her past and future medical expenses, as well as $244 million in punitive damages to punish the company and discourage future misconduct. The jury attributed 10% fault to Ms. Naugle.

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